Privacy Policy

1. Who we are

Parsley is operated by PDFMiner Ltd, a company registered in England and Wales under company number 15538450. Parsley and Prism Labs are trading names of PDFMiner Ltd. In this policy, "Parsley", "we", "us" and "our" mean PDFMiner Ltd when we decide why and how personal data is processed.

We are the controller for personal data processed through the Parsley iOS app, share extension and the website at parsleyapp.co.uk. We do not have a statutory data protection officer. Privacy requests can be sent to privacy@parsleyapp.co.uk.

2. Who Parsley is for

Parsley is for parents and guardians aged 18 or over. Children do not create accounts or log in to Parsley. Child profiles are parent-managed records used to help organise family calendars. If you add information about a child, you should only do so where you have parental responsibility or another lawful authority to manage that information.

We do not sell children's information, use it for advertising, or use it to make solely automated decisions with legal or similarly significant effects. AI suggestions are review-first: you decide what to accept, edit, skip or save.

3. Information we collect

We collect information you provide directly, information created when you use the service, limited device and diagnostic information, and subscription information from Apple.

4. Information we do not collect

• We do not see or store your payment card details. Apple handles App Store payments.
• We do not use advertising SDKs or data brokers.
• We do not track you across other companies' apps or websites.
• We do not upload your Contacts database.
• We do not collect continuous background location. If you save a home address or event location, we use that address context only to rank address matches and improve event review.

5. Photos, PDFs, chat and voice

When you ask Parsley to parse a screenshot, photo, PDF, pasted text, shared page, chat message or voice transcript, that content is sent securely to our backend for processing. The backend may forward the content to an AI provider so it can identify dates, times, titles, locations, notes, child assignments, reminders, recurring patterns and possible conflicts.

Voice capture uses iOS speech recognition to turn your speech into text. Parsley receives and processes the transcript you submit; we do not keep raw microphone audio as part of your account.

We do not ask you to provide medical, health or other special category data. However, family admin can include medicine reminders, appointments, accessibility information or other sensitive details. If you choose to submit that information, we process it only to provide the parsing, review, reminder and calendar features you asked for.

6. AI parsing and review-first design

Parsley uses AI to turn messy family admin into structured event and reminder suggestions. Our current primary parsing provider is Google Gemini. The backend also contains optional OpenAI or Azure OpenAI fallback paths that may be used if configured for reliability.

• AI output can be wrong. Every extraction opens a review screen before anything is saved.
• You can edit, accept or skip each suggested item.
• We send the minimum content reasonably needed to complete the parsing request.
• We do not permit AI providers to use your family content to train their public models.
• We do not use AI to make decisions about children that have legal or similarly significant effects.

7. How we use personal data

• To create and secure your account.
• To parse imports and create review-ready events and reminders.
• To sync your saved Parsley data across devices.
• To write approved events to your selected calendar when you choose to save them.
• To suggest child assignments, likely addresses, duplicates, conflicts and review prompts.
• To provide subscriptions, enforce import allowances and process App Store entitlement changes.
• To send local or push notifications you enable.
• To answer support requests, investigate errors and improve reliability.
• To comply with legal, tax, accounting, consumer-protection and App Store obligations.

8. Lawful bases under UK GDPR

We rely on different lawful bases depending on the purpose of processing. Where we rely on consent, you can withdraw it at any time through in-app settings where available or by contacting us.

9. Sharing and subprocessors

We share personal data only where needed to operate Parsley, provide features you request, comply with law or protect the service. We do not sell personal data. We use processors and service providers under contractual controls appropriate to the data they process.

10. International transfers

Parsley is operated from the United Kingdom. We aim to use UK or EEA infrastructure where practical, including EU-hosted Supabase and PostHog services where configured. Some providers, including AI, Apple, Google, Sentry, OpenAI, Microsoft Azure and Vercel, may process data in the United States or other countries. Where required, we rely on adequacy regulations, the UK International Data Transfer Agreement or Addendum, Standard Contractual Clauses and supplementary safeguards.

11. Retention

• Account, profile, child profile, saved event and reminder data is kept while your account is active, until you delete the item, or until you delete your account.
• Imported files and raw import content are kept only for as long as needed to process the import and support the review flow, unless a storage-backed import or source record is needed for a feature you choose to use.
• Parsed events, reminders, review decisions, edit history and source metadata may be kept as account records so you can review, sync, audit and manage your family calendar history.
• App Store notification, purchase, entitlement and refund records may be retained where needed for billing, fraud prevention, support and App Store accountability.
• Crash reports, product analytics and backend diagnostics are retained only for the period needed to operate and improve the service, usually no longer than 13 months unless a security or legal issue requires longer.
• When you delete your account, we delete or de-identify user-owned account, profile, child profile, event, reminder, import and storage data. Some billing, security, audit and legal records may be retained where we are required or permitted to keep them.

12. Security

We use encryption in transit, access controls, Supabase row-level security, private storage buckets, authentication controls, limited production access and logging designed to avoid raw family content where possible. No online service can be guaranteed perfectly secure, so you should use a strong Apple ID and account credentials and tell us promptly if you believe your account is compromised.

13. Your choices

• You can choose whether to import files, photos, text or voice transcripts.
• You can review and edit AI suggestions before saving.
• You can disable optional product analytics and crash reporting.
• You can manage Calendar, Photos, Camera, Microphone, Speech Recognition and notification permissions in iOS Settings.
• You can delete individual Parsley events and child profiles in the app where supported.
• You can delete your account from in-app Settings. App Store subscriptions must be cancelled separately in your Apple ID settings.

14. Your rights

Depending on the circumstances and lawful basis, UK GDPR gives you rights over your personal data. These rights also apply to children, exercised by a parent or guardian where appropriate.

• Access the personal data we hold about you.
• Ask us to correct inaccurate or incomplete data.
• Ask us to delete data or delete your account.
• Object to or restrict certain processing, including processing based on legitimate interests.
• Withdraw consent for optional analytics, crash reporting or consent-based processing.
• Ask for a portable copy of data you provided to us.
• Complain to the Information Commissioner's Office (ICO) or another relevant data protection authority.

To make a rights request, email privacy@parsleyapp.co.uk. We may need to verify your identity before acting on a request. You can contact the ICO at ico.org.uk.

15. Cookies and website analytics

The Parsley website uses essential technology needed to serve pages, protect the site and understand basic reliability. We do not use the website for third-party advertising or cross-site tracking.

16. Changes to this policy

We will update this page when our practices change. If a material change affects how we use your personal data, we will provide notice in the app, on the website or by email where appropriate. If we want to use personal data for a new purpose that is incompatible with the purpose for which it was collected, we will update this policy and tell you before starting that new processing where required.

17. Contact

PDFMiner Ltd, trading as Prism Labs and Parsley
Company No. 15538450, registered in England and Wales
Email: privacy@parsleyapp.co.uk